case study

“A team of genuine and hardworking guys who have earned a good name for themselves in the social media circle for their creative stuff. Highly recommend them to everyone looking to promote their brand on social media” - The Junction

Taking birth in 2018, The Junction decided to stand competition to local and global players in the waffle and milkshakes QSR segments.

They came to us at a very early stage with minimal budgets but large goals! We tested the product organically with our first outlet at King’s Circle, Mumbai. With a great response, the brand decided to expand into their 2nd outlet at Shivaji Park, Mumbai. The product was great, people just had to try it to find out!

We launched the second outlet with a whooping offer of everything at just Rs. 3 for the day of the launch. We promoted the offer a week in advance using geo targeting for Instagram ads & a food bloggers push that resulted in a never ending queue. The owners were forced to extend the offer from 10PM until 12AM and they did it with the ‘sweetest’ smiles! That was the beginning of The Junction’s journey uphill. Soon the brand said ‘waffs up?’ to outlet no. 3, all in 2018.